Welcoming Some Exciting New Brands to Ski Cellar Snowboard

A great new selection of skis, boots, helmets, goggles ... and more!

Kästle (Skis, Boots, Bindings - In Store and Online)

At Kästle, we are dedicated to crafting exceptional sport equipment that embodies the spirit of adventure, empower athletes to reach new heights, and inspire a lifelong love for mountain sports. A passion for skiing is deeply rooted in the company's DNA and will sustain our main source of motivation.

Born in Austria, Kästle and its products stand for performance, quality and durability. Courageous pioneering spirit by Anton Kästle, the founder of Kästle, started the KÄSTLE story back in 1924 and it is exactly this spirit that still characterizes the brand, the team today and inspires everyone to continue the story. The result is innovative products for passionate winter sports enthusiasts who believe as little in limits as we do.

4FRNT (Skis - In Store Only)

4FRNT was founded in 2002 when up and coming pro skier Matt Sterbenz was working as a parking attendant at Squaw. He had a vision of building skis that would enable skiers like himself to finally ride the mountain how they always dreamed. Tired of being limited by the gear that was available in the industry, Matt set out on a mission to change the sport of skiing.

Among friends and other passionate skiers, we founded 4FRNT. Our commitment to progression formed the brand and dreams of epic powder days inspired the products. Today we still rely solely on our athletes, designers, and loyal supporters to relentlessly brainstorm and cultivate innovation. We gather our inspiration on hill rather than in a corporate office, gain perspective on the chairlift not the conference room, and brainstorm innovation in our workshops not the whiteboard.

We never thought this journey would be an easy one, but with the support from skiers like yourself, the last 20 years of 4FRNT have been possible. Looking ahead, the driving force remains the same as it did on day one, an unwavering passion and commitment to Shaping Skiing.

Bern Helmets (Ski Helmets - In Store and Online)

Bern's mission? Keep doing what we’ve done for decades: innovate to create the most comfortable, safe, and stylish lids available, so you can stay out there on the slopes, the street, and everywhere in between. With 30 years of trade secrets won through total dedication, bold experimentation, and real unparalleled love for what we do, we know a helmet is more than a safety product, it is an expression of personal style. It’s a signal of your willingness to protect your mind and body, respect your sport and its community, and connect with nature. Whether you’re an old pro or a first-timer, a skier or a boarder or a weekday commuter, Bern’s proud to be along for the ride.

XSPEX (Goggles - In Store and Online)

Much like yourself, we love our sport!  We work hard and play hard so we appreciate the value of equipment that  looks great and provides reliable performance on demand.  We are committed to producing exceptional eyewear for sport and those with active lifestyles regardless of the season.  Our aim is to stylishly equip thrill seekers like you, who share a passion for the outdoors no matter where the next adventure takes you.  We want you to be proud of wearing our gear and showing it off.  We commit to consistently use the best in new technology and blend it with style.  We are dedicated to building a global eyewear brand that matters by never forgetting that style, comfort and performance must always be uniformly first class.

Paradise Skis (Skis, Snowboards, Splitboards - In Store and Online)

The dream was to create incredibly fun gear and equipment that goes anywhere, does anything, and lasts long enough to hand down to your grandkids. Started by a pair of ex-mechanical engineers out of a garage, Paradise has stuck to its bootstrap approach and continues to push the boundaries of what is possible when it comes to ski and snowboard design. By continuously questioning how we can improve, Paradise prides itself on looking for out-of-the-box solutions to age-old design problems; with no outside ownership, we don't have anyone telling us what to do.

Since its conception, Paradise has grown by focusing on grassroots marketing, supporting local athletes, and prioritizing customer support. Putting people over profits has created a loyal brand following, support from world-class retailers, and forged lasting relationships in the industry. We are proudly Canadian, based in the heart of the Rocky Mountains. The terrain in Western Canada, our playground, is rugged, unforgiving, and often steep and deep. As we continue to expand into international markets, we are excited to share our passion for creating durable, high-quality products with skiers and boarders who are looking to get the most out of their gear.

Darn Tough (Socks - In Store and Online)

Where are Darn Tough socks made? Are they really made in Vermont? Yes, they really are!  We are focused on building the best, most durable socks you’ve ever worn.  What makes Darn Tough socks so tough? All of our socks are knit on small needle, fine gauge knitting machines. This approach produces durable, high density stitching without bulk. Less bulk means a better fit. The better the sock fits, the longer it will last.  The wool we use in our wool socks is fine-gauge, low micron 100% merino wool (the good stuff). We reinforce the outside and inside of the sock with nylon and lycra for added comfort, durability, and fit. Throw in 3 generations of knitting know-how, and you get one darn tough sock!