Our Story

Ski Cellar Snowboard, aka The Cellar, The Sportsman Ltd. was founded in 1946 by Mr. Al Compton.

The original location was in downtown Calgary, where The Bay parkade was in which the whole block is currently under construction.  

The store remained there for five years. It was then moved to 14 Street, between 14th and 15th Avenue for another five years, until it moved to it’s present location in 1956. The store originally was a general sporting goods store catering to the hunting and fishing crowd.

In the mid 1960’s, the basement was renovated to sell and service skis – hence the name Ski Cellar came into being. Hans Reinhardt ran this department for the company. 

During this period, Al Compton was one of the partners who built and started ‘Snowridge’, which was Fortress Mountain and now is known as KPow. 

By the end of the 60’s, the store was no longer selling anything but ski merchandise. The equipment department still resided in the basement, the clothing department took over the main floor and the rental and service shop moved four doors west, in the basement. 

In the early 70’s, Al Compton sold the store to Hans Reinhardt, who then in turn brought in three of the employees as partners.

The 1980’s saw the addition of the Ski Barn as our rental and demo location. Located on the highway across from Canada Olympic Park, it was an ideal spot for Carrera to use as a host centre during the 1988 Olympics. 

In the 1990’s the store lost Hans in a tragic traffic accident, but his wife, Joan, took over as a partner and the store continued to grow. The Ski Hut, formerly Norm’s Ski Hut, was added as a location in 1992. 

Currently, there are eight partners – Joan Reinhardt, Ed Rahal, Jean Hunt, Don Maher, Brian Anderson, Peter Lane, Dan Russell and Betty Conklin.

The company has three locations and a staff of up to 100 during peak season. The majority of our staff has been with us over 15 years, which brings a wealth of knowledge and experience in both the ski and snowboard business. 

The company’s mission remains to provide the best possible customer experience through the staff, service and products that we offer. It is not just a shop for the experienced skier or snowboarder, as we welcome the opportunity to introduce the beginner to either skiing or snowboarding without the intimidation or confusion that can sometimes occur.

We cater to the whole family, from the beginning toddler to the active retiree.

We have a long list of return customers, many of which, are fourth generation.

Top quality product, excellent selection and knowledgeable staff have kept Ski Cellar Snowboard the choice of many skiing and snowboarding Calgarians.

Your fun is our obsession.